Melissa Sanasie is an accomplished Marketing Manager with over 12 years of experience building brands, driving digital growth, and creating engaging campaigns for some of Canada’s most recognized organizations. Based in Toronto, Melissa has led high-performing marketing strategies at companies like Shopify, RBC, and Hudson’s Bay Company—where she has consistently combined data-driven decision-making with creative storytelling to elevate brand presence and ROI. Currently serving as Marketing Manager at Shopify, Melissa oversees global campaigns spanning SEO, content marketing, paid ads, influencer marketing, and performance optimization. Her strategic vision and hands-on execution have directly contributed to major gains in customer acquisition, engagement, and retention.